Navigating Now Series: 2026 LinkedIn Strategy Pivot

LinkedIn has changed their algorithms, and we now know how to work with them for the best results. It’s a game changer, as is LinkedIn, which is in my opinion the best way to build your business and your brand. Unless of course you are Hermès.

The way you use LinkedIn hasn’t changed in over a decade. Marketing controls the company page, employees are told to hit repost, and the result is a stream of low-engagement corporate announcements dressed up as news.

And if you are an entrepreneur, or coach, or another one-person business, this is your moment to step into a larger presence.

This session is about shifting perspective and resources toward what actually works. Company pages still have a role to play, as clean showcases for culture, milestones, and updates.

The session will cover:

• Why personal brands now outpace company brands on LinkedIn

• The rise of video/carousels as the default language

• How you can stand out in a flood of AI-generated content

• LinkedIn’s evolution into a media platform

• The growing importance of niche communities over raw connection counts

You’ll leave this 30-minute session with practical ways to reframe your LinkedIn strategy for 2026, shifting focus from the weakest channel to the people who bring your company to life.

You can submit questions ahead of time or anonymously during the session, and I’ll take them all in the extended Q&A.

The session is $10 and limited to 20 participants to keep the discussion focused and interactive.

If you are a current or past client of Blue 2’s, please email Frances at Frances@Blue2media.net to register.

Want to know more? Here’s the outline for the session.

Opening & Context

Why LinkedIn remains the most important professional platform, yet one most companies continue to misuse. The company page is the frame, not the picture.

The Problem with Company Pages

Limited reach, low engagement, and wasted effort. Company posts underperform compared to employee-driven content. The shift is clear: success depends on empowering people, not amplifying the page.

Five Things That Will Matter on LinkedIn in 2026

1. Personal Brands Will Outpace Company Brands

   • Employee voices drive greater reach and influence

   • Case studies of individuals outperforming company channels

2. Video as the Default Language

   • Rapid growth of short, candid video

   • Practical approaches for employee-driven video content

3. AI Content vs. Authenticity

   • The flood of AI-generated content

   • Why authentic stories and lived expertise will stand out

4. LinkedIn as a Media Platform

   • The platform’s shift beyond résumés

   • Companies using LinkedIn as a dynamic news and thought leadership hub

5. Communities Over Connections

   • The rise of niche groups and targeted conversations

   • Value of engagement in the right circles over raw follower counts

Wrap-Up & Takeaway

LinkedIn success in 2026 will not come from company pages. It will come from employee voices, authentic stories, and meaningful participation in conversations.

About Christine Merser

Christine Merser has spent more than 40 years at the strategic table, shaping marketing, political, and business landscapes through times of seismic change. She was there for the rise of e-commerce and the internet, the early adoption of social media in political campaigns (including Barack Obama’s), and for forecasting both the threat of Trumpism and the collapse of companies like Enron. Known for her curiosity, creativity, and ability to adapt, she has guided companies, candidates, and changemakers with innovative strategies that anticipate what’s coming next.